An Example of an E-Commerce Success and its Cause – Amazon.com

Amozon.com was launched in 1999 and was best known as the first online retailer of the internet world. It leads to sale books with its wide range that related to a variety of subjects and topics. It also is the only website that contains web books, business brands and retails on a single web-based business. Besides leads to sale books, it also offers a variety of electronic items such as video, wireless cell phone, software, music and many more stuff.

The strong organizational and effective team management strategies has make Amazon.com immensely gained economic profits in the e-commerce world. The customer relation management is one of the key elements of its success. Teams are small and the staffs are assigned authority and empowered to solve a problem as a service in anyway they feel fit. They also work from the customer backward and focus on value delivered to the customer. Furthermore, the efficiency in dealing the customers and making them a priority as providing exceptional customer services make Amazon.com on top of all the other e-commerce companies.

There are some policies that used by Amazon.com, such as “E-mail Your Friends About Your Book” that authors can introduce to their friends and families with the books. With the “Rate This Items” feature, they also can rank their own book and the more chances it has of being highly ranked in the overall Amazon system, the better sale on Amazon.

With its best marketing techniques and expertise in relation to the market trends and demands of its customers, it leads Amazon.com achieve tremendous success in the field of e-commerce.