How E-commerce can reduce cycle time, improve employees’ empowerment, and facilitate customer support?

E-commerce becomes more important recently. There are many impacts of e-marketplaces on B2C direct marketing. E-commerce can reduce cycle time, improve employees’ empowerment, and facilitate customer support.

A business process begins with a customer’s need and ends with a customer’s need fulfillment. Business Processes are designed to add value for the customer and should not include unnecessary activities. In e-marketplaces, the business process can be reduced. The delivery time of digitized products and services can be reduced to seconds. Also, the administrative work related to physical delivery, especially across international borders, can be reduced significantly, cutting the cycle time by more than 90 percent. Besides, cycle time can be reduced through improvements along the supply chain.

E-commerce also can improve employees’ empowerment since more information is provided easily. Employees can search any information in the network. This is useful for them to make decision. A more cost-effective, robust network has helped deliver significant savings to BankAtlantic shareholders while improving network performance by providing faster application response times to customer service representatives at individual stores and its customer service centers. BankAtlantic has also realized an improvement to its business continuity capabilities through incorporating complete network redundancy of their core application throughout their enterprise.

Customer service can be greatly enhanced by enabling customers to find detailed information online. For example, FedEx and other shippers allow customers to trace the status of their packages. Beside that, many company using FAQ, which is self help customer support. Some company also provides search engine to save time in searching the company’s product. Usually, this company is selling different models of product. For example, Nokia is providing search engine.

Other than that, E-commerce also can provide product promotion, direct savings, customization, advertising, ordering system, market operations and so on.